{"id":11487,"date":"2025-03-06T16:08:10","date_gmt":"2025-03-06T15:08:10","guid":{"rendered":"https:\/\/www.cocotine.com\/?p=11487"},"modified":"2026-03-03T09:18:11","modified_gmt":"2026-03-03T08:18:11","slug":"how-a-supplier-can-help-a-dining-establishment-raise-customer-awareness-of-corporate-social-responsibility","status":"publish","type":"post","link":"https:\/\/www.cocotine.com\/en\/blog\/culinary-trends\/how-a-supplier-can-help-a-dining-establishment-raise-customer-awareness-of-corporate-social-responsibility\/","title":{"rendered":"How a supplier can help a dining establishment raise customer awareness of corporate social responsibility"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In a context in which consumers are giving more and more attention to the origins of the products they eat and to brands\u2019 responsibility commitments, dining establishments would be well advised to promote their sustainability initiatives. A <a href=\"https:\/\/www.cocotine.com\/en\/supplier-eggs-egg-products-fresh-and-frozen\/high-quality-egg-products-for-commercial-restaurants\/\">supplier<\/a> can play a key role by supporting them in this process. How? By means of well-designed <\/span><b>trade marketing<\/b><span style=\"font-weight: 400;\"> tools employed at <\/span><b>points of sale<\/b><span style=\"font-weight: 400;\"> to educate customers and raise their awareness about the establishment\u2019s values.<\/span><\/p>\n<h3><b>1. Attention-grabbing visual materials: Explanatory posters and POS displays<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At restaurants, posters and other communication materials are an effective means of attracting customers\u2019 attention and informing them at a glance about the restaurateur\u2019s commitments and those of its suppliers. They can be placed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>By the entrance<\/b><span style=\"font-weight: 400;\"> to present the restaurant\u2019s environmental commitments (e.g. \u201cOur eggs come from free-range farms\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Near the till<\/b><span style=\"font-weight: 400;\"> to remind customers of the products\u2019 nutritional benefits (e.g. \u201cVegetables that are rich in fibre and vitamins, farmed without synthetic pesticides\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>On tables or trays<\/b><span style=\"font-weight: 400;\"> with appealing visuals and impactful key figures.<\/span><\/li>\n<\/ul>\n<p><b>Example: <\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">At <\/span><b>Pret A Manger<\/b><span style=\"font-weight: 400;\">, the chain\u2019s commitments to fresh, additive-free and responsibly farmed ingredients are advertised in a variety of communication materials, such as on-site posters and menus explaining those commitments, often accompanied by portraits of local producers to reinforce transparency and foster confidence in customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These visual materials help customers understand the origins of the ingredients used and the sustainable practices adopted by the chain, creating a better-informed, more responsible consumer experience.<\/span><\/p>\n<p><a href=\"https:\/\/www.pret.co.uk\/en-GB\/sustainability\"><span style=\"font-weight: 400;\">https:\/\/www.pret.co.uk\/en-GB\/sustainability<\/span><\/a><\/p>\n<h3><b>2. The QR code, a powerful interactive tool<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">QR codes let you deliver dynamic, interactive content to your customers. By scanning a QR code on packaging, a menu or a poster, your guests can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Watch video <\/span><b>histories of your producers<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read articles about <\/span><b>the environmental impact of food choices<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access <\/span><b>recipes and cooking tips<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track a <\/span><b>commitment in real time<\/b><span style=\"font-weight: 400;\"> (e.g. the number of cage-free eggs used by the chain each month).<\/span><\/li>\n<\/ul>\n<p><b>Example:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">In the Netherlands,<\/span><b> McDonald\u2019s<\/b><span style=\"font-weight: 400;\"> added QR codes to its packaging to offer customers detailed information about the sources of the ingredients used in its products. When they scan those QR codes with a smartphone, consumers are taken to an online platform with details about the provenance of the ingredients and their suppliers\u2019 agricultural practices, as well as information about sustainability and product quality. This initiative aims to increase transparency and enable customers to make more informed food choices.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Educational packaging<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Packaging can also be an educational tool to raise customer awareness. For example, the <\/span><b>Chipotle<\/b><span style=\"font-weight: 400;\"> chain in the US showcases its commitments to animal welfare and short supply chains by printing histories of its producers directly on its cups and bags.<\/span><\/p>\n<h3><b>4. Point-of-sale activities<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing beats an <\/span><b>immersive experience<\/b><span style=\"font-weight: 400;\"> when it comes to educating customers and getting them involved. A supplier can organise tastings and other activities to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explain <\/span><b>the benefits of cage-free eggs<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demonstrate <\/span><b>innovative, responsible recipes<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invite <\/span><b>farmers<\/b><span style=\"font-weight: 400;\"> to share their expertise.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In France, the chain <\/span><b>Exki<\/b><span style=\"font-weight: 400;\">, which specialises in healthy fast food, holds meetings between its suppliers and its customers to talk about sustainable agriculture and organic farming.<\/span><\/p>\n<h3><b>5. Complementary digital communication<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, digital communication can reinforce the efforts made at points of sale. A supplier can assist a restaurant by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing <\/span><b>educational content<\/b><span style=\"font-weight: 400;\"> for its social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Co-writing <\/span><b>blog articles<\/b><span style=\"font-weight: 400;\"> about product origins and responsible practices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developing a <\/span><b>newsletter<\/b><span style=\"font-weight: 400;\"> to keep loyal customers up to date.<\/span><\/li>\n<\/ul>\n<p><b>International example: <\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Through its <\/span><b>Starbucks Greener Stores<\/b><span style=\"font-weight: 400;\"> initiative, Starbucks employs a blended strategy of in-store posters and digital campaigns to promote its waste reduction and sustainable sourcing efforts.<\/span><\/p>\n<p><a href=\"https:\/\/about.starbucks.com\/stories\/2023\/whats-inside-a-greener-store\/\"><span style=\"font-weight: 400;\">https:\/\/about.starbucks.com\/stories\/2023\/whats-inside-a-greener-store<\/span><\/a><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Suppliers of vegetables and egg products have a <\/span><b>key role<\/b><span style=\"font-weight: 400;\"> to play in supporting restaurateurs that are aiming for responsible, educational communication. Thanks to tailor-made trade marketing tools (posters, QR codes, educational packaging, in-store activities and digital materials), they can <\/span><b>provide visibility of restaurants\u2019 commitments and inform customers in a fun and impactful way<\/b><span style=\"font-weight: 400;\">. A winning strategy for boosting consumer confidence and promoting responsible approaches.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a context in which consumers are giving more and more attention to the origins of the products they eat and to brands\u2019 responsibility commitments, dining establishments would be well advised to promote their sustainability initiatives. A supplier can play a key role by supporting them in this process. How? By means of well-designed trade [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":11483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-11487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culinary-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a supplier can help a dining establishment raise customer awareness of corporate social responsibility - Cocotine<\/title>\n<meta name=\"description\" content=\"How a supplier can help a dining establishment raise customer awareness of corporate social responsibility\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cocotine.com\/en\/blog\/culinary-trends\/how-a-supplier-can-help-a-dining-establishment-raise-customer-awareness-of-corporate-social-responsibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a supplier can help a dining establishment raise customer awareness of corporate social responsibility - 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