{"id":12043,"date":"2025-10-21T16:55:13","date_gmt":"2025-10-21T14:55:13","guid":{"rendered":"https:\/\/www.cocotine.com\/?p=12043"},"modified":"2026-03-03T09:41:28","modified_gmt":"2026-03-03T08:41:28","slug":"momentum-for-csr-certifications-on-the-rise-a-must-for-distributors-today","status":"publish","type":"post","link":"https:\/\/www.cocotine.com\/en\/blog\/responsible-consumption\/momentum-for-csr-certifications-on-the-rise-a-must-for-distributors-today\/","title":{"rendered":"Momentum for CSR certifications on the rise:  A must for distributors today?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Corporate social responsibility (CSR) is redefining buying criteria in the world of food service, to the point of becoming a key component of invitations to tender. In institutional catering and commercial restaurants alike, restaurateurs are now demanding concrete guarantees as to the provenance, production method and environmental impact of the products they purchase, in response to expectations of eco-responsibility. In France, 39% of consumers say they seek out restaurants that use local ingredients<\/span><span style=\"font-weight: 400;\">. As for the United Kingdom, the preference there for local and artisanal products has deep roots in British society. It has been reported that 57% of British consumers prioritise domestic products and brands, a predilection that has had a profound impact on the food service sector, as well<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This explains why the transition to cage-free eggs is advancing in supermarkets and hypermarkets but is lagging behind within the food service industry. In 2025, major wholesalers that serve institutional caterers have announced figures ranging from 40% to 44% cage-free products, compared to 29.5% to 37% in 2024<\/span><span style=\"font-weight: 400;\">. Within this context, distributors must understand that CSR labels aren\u2019t just an added bonus. They\u2019re a strategic point of leverage for remaining visible, competitive and attractive, especially in demanding markets like the UK and Spain.<\/span><\/p>\n<h2><strong>CSR, now a decisive criterion for purchasing decisions<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Nowadays, CSR directly influences contracts, particularly in the field of institutional catering, where the scoring systems for public invitations to tender include environmental and social criteria. <\/span><b>In the United Kingdom, the British Lion mark and free-range labelling have become prerequisites in many markets.<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Good to know<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Created in 1998, the British Lion mark has become the gold standard for eggs in the United Kingdom. More than 90% of the eggs that are farmed and consumed in the country bear that easily recognisable red stamp in the form of a lion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The mark is a guarantee of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Health and safety<\/b><span style=\"font-weight: 400;\">, with all certified eggs lain by hens that were vaccinated against salmonella, a requirement that has been included since the mark\u2019s specifications were first established<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total traceability<\/b><span style=\"font-weight: 400;\">, thanks to a code stamped on each egg, indicating its farming method, its country of origin and the farm that produced it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Animal welfare<\/b><span style=\"font-weight: 400;\">, with the farms undergoing regular inspections to confirm the strict compliance of their livestock conditions and their chicken feed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An enhanced set of specifications<\/b><span style=\"font-weight: 400;\"> to guarantee consistent quality, covering points like animal hygiene, biosafety, feed containing no animal meal, and independent inspections.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For British distributors, displaying the British Lion logo on their products has become an imperative for sales and marketing. It reassures consumers, promotes the different actors\u2019 CSR commitments and serves as a differentiating factor for customers who are increasingly mindful of food safety and provenance.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The absence of these certifications can be enough for a buyer to rule a product out, even if its pricing is competitive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Spain, the rising momentum of organic and <\/span><i><span style=\"font-weight: 400;\">campero<\/span><\/i><span style=\"font-weight: 400;\"> (free-range) labels is an expression of growing expectations relating to animal welfare and local sourcing, especially for hospitals and schools. 71% of European consumers say they prefer some form of cage-free eggs, placing a priority on animal welfare when deciding what they want to eat<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For distributors, this means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products without appropriate certifications run the risk of gradually being excluded from lists of approved product ranges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CSR criteria could become a more important differentiating factor than price, particularly in premium and institutional segments.<\/span><\/li>\n<\/ul>\n<h2><strong>Labels to boost trust and differentiation<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Certification labels provide an assurance to restaurateurs that their products adhere to a precise set of specifications which could be tied to provenance, animal welfare, environmental impact, or health and safety, amongst others. In the UK, the British Lion mark is iconic, certifying that stamped eggs come from British farms that satisfy strict standards in terms of bird feed, traceability and food safety (notably in connection with salmonella). A certified product reduces the risk of an issue arising during an inspection or quality audit of an end client. In institutional catering, it can help secure a multi-year contract or add multiple points to the overall score assigned to a tender.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For distributors, this means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying, for each customer segment, the labels that will add the most point to their tenders, and developing a portfolio of standard labels, so they can bank on a strong portfolio rather than a multitude of different labels, and then push those labels that come across as the most reassuring or the most premium\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporating those products into ready-to-use packs or assortments, to facilitate their clients\u2019 ability to meet CSR requirements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supporting their restaurant and catering clients with ready-to-use marketing materials (information sheets, POS displays and other visuals) that include the label and explain its value \u2013 a service that will help to stand out from the crowd and bolster sales and customer retention; this includes providing a narrative to accompany their products, because restaurateurs and bakers concrete arguments for their customers, so distributors should do more than just deliver products \u2013 they should provide materials (brochures, product information sheets, producer testimonials, etc.) that tell the story of the wheat, eggs, farmer or label.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In short, a wholesaler can stand out, not by selling a label, but by selling a strategic portfolio that combines reputation, ethical economic commitments and a secure, safe supply chain, whilst also delivering communication tools so that chefs and bakers can become the best ambassadors for their own brands.<\/span><\/p>\n<h2><strong>How distributors can incorporate certifications into their strategies<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Adopting a CSR approach is a strategic process that entails auditing, sourcing, training and promoting, while at the same time remaining attentive to regulatory developments and the specific expectations of each market. <\/span><b>The first step is to accurately identify the current level of certification of a distributor\u2019s portfolio.<\/b><span style=\"font-weight: 400;\"> This involves listing every product by product family and by market segment, and then identifying whether or not each one possesses a locally recognised label. For example:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products that are already certified with a label that is relevant to the market<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products that could be certified in the short to medium term (by adapting sourcing processes, changing suppliers, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products that are not certified but that are being retained for strategic reasons (such as niche or exclusive products)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A distributor on its own is unlikely to be able to transform the nature of the products on the market. This is where industrial partnerships come into play. Working with <a href=\"https:\/\/www.cocotine.com\/en\/supplier-eggs-egg-products-fresh-and-frozen\/a-supplier-of-egg-products-for-food-manufacturing\/\">suppliers for food manufacturing<\/a> and <a href=\"https:\/\/www.cocotine.com\/en\/supplier-eggs-egg-products-fresh-and-frozen\/supplier-of-egg-and-egg-based-products-for-institutional-catering\/\">suppliers for institutional catering<\/a> that have production capacities which meet the expected standards (cage-free, organic, free-range, traceability, etc.) could be a game-changer for a given distributor. Contractually stipulating minimum quantities of certified products can help to secure the supply chain and make it possible to negotiate better terms and conditions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rising momentum of CSR labels is profoundly changing how distributors build and promote their portfolios. To stay competitive, distributors must incorporate certifications into their general strategies. To do this, they will need to:\u00a0<\/span><\/p>\n<p><b>1. Map their existing product lines<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Drawing up a comprehensive inventory of their existing products and ranges<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identifying the CSR certifications (labels, standards, self-declarations, etc.) that they already possess<\/span><b>\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>2. Audit their product portfolios<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Assessing each product\u2019s compliance with current CSR standards<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identifying any gaps and\/or opportunities for improvement (products that are not yet certified but that are eligible for certification)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>3. Secure their sourcing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Verifying their current suppliers\u2019 traceability and CSR compliance<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Including CSR criteria in their invitations to tender and supplier contracts<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diversifying their sourcing to limit the risks associated with a particular certification or country<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>4. Train their teams<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Raising the awareness of their buyers, product managers and sales and marketing teams about CSR standards<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing educational materials (like label information sheets, online training, workshops, etc.)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>5. Promote their certifications to their clients<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Adapting their sales and marketing materials (catalogues, product information sheets, POS displays, etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Training their sales teams to pitch the added value provided by their labels<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using digital resources (website, social media, etc.) to advertise their CSR commitments<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>6. Perform ongoing monitoring<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tracking changes to CSR standards and labels, by country and by industry<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anticipating regulatory developments and new consumer expectations<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Updating internal procedures and supplier specifications<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>7. Measure and adjust<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Establishing CSR performance indicators linked to the product portfolio<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regularly evaluating the impact on the brand\u2019s sales and image<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adjusting their strategies according to actual results and feedback from clients.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">All this is important, because local dynamics can act quickly and forcefully. For example, the rise in cage-free products in the UK is likely to become the norm within the next few years, such that distributors should already be planning for this shift in their product ranges. And in Spain, the boom in organic high-end products is already opening new doors, but it is also forcing distributors to adjust their sourcing and their sales pitches in response to a more demanding clientele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Distributors that anticipate these changes will become known as preferred partners, capable of supporting their clients\u2019 own CSR commitments and of transforming regulatory constraints into opportunities for lasting growth.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate social responsibility (CSR) is redefining buying criteria in the world of food service, to the point of becoming a key component of invitations to tender. In institutional catering and commercial restaurants alike, restaurateurs are now demanding concrete guarantees as to the provenance, production method and environmental impact of the products they purchase, in response [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":12088,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-12043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsible-consumption"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Momentum for CSR certifications on the rise: A must for distributors today? - Cocotine<\/title>\n<meta name=\"description\" content=\"Momentum for CSR certifications on the rise: A must for distributors today?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cocotine.com\/en\/blog\/responsible-consumption\/momentum-for-csr-certifications-on-the-rise-a-must-for-distributors-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Momentum for CSR certifications on the rise: A must for distributors today? 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