{"id":12205,"date":"2025-12-02T09:26:20","date_gmt":"2025-12-02T08:26:20","guid":{"rendered":"https:\/\/www.cocotine.com\/?p=12205"},"modified":"2025-12-02T11:38:16","modified_gmt":"2025-12-02T10:38:16","slug":"christmas-2025-early-2026-how-to-transform-the-festive-season-into-a-springboard-for-growth","status":"publish","type":"post","link":"https:\/\/www.cocotine.com\/en\/blog\/culinary-trends\/christmas-2025-early-2026-how-to-transform-the-festive-season-into-a-springboard-for-growth\/","title":{"rendered":"Christmas 2025 &#038; early 2026: How to transform the festive season into a springboard for growth"},"content":{"rendered":"<p>Trends, strategies and inspirations for distributors and chefs<\/p>\n<p>As the end of the year approaches, the biggest food service distributors \u2013 Sysco, Pomona, Metro, Transgourmet, Brake and the like \u2013 are unveiling their holiday catalogues for 2025.<br \/>\nThis period is a strategic time for annual turnover, with up to 20% of the year\u2019s sales recorded during Q4.<\/p>\n<p>But in a context of declining patronage and pressure on margins, the real questions are:<\/p>\n<ul>\n<li>How can you keep the magic alive after the holiday season?<\/li>\n<li>How can you convert this spike in business into an enduring tactic for 2026?<\/li>\n<\/ul>\n<h3>1. Five major trends to bear in mind for Christmas 2025<\/h3>\n<ul>\n<li>Festive possibilities for plants<\/li>\n<\/ul>\n<p>Plant-based products have surpassed the category of \u201chealth food\u201d and are now a welcome part of any holiday meal.<br \/>\nChefs are revisiting the classics with organic or free range eggs, heirloom grains, root vegetables and gourmet creations such as vegan p\u00e2t\u00e9s, savoury brioches and sustainable canap\u00e9s.<br \/>\nPlants have become a festive, healthy and profitable alternative, the perfect response to flexitarian demand.<\/p>\n<ul>\n<li>Return of pleasure and sharing<\/li>\n<\/ul>\n<p>Guests want to treat themselves without going overboard. Shared dishes, family-style meals and generous desserts are replacing prolonged fine dining occasions. The name of the game? Emotional connection, authenticity and experiences that won\u2019t break the bank.<\/p>\n<ul>\n<li>Made in France products and responsible value chains<\/li>\n<\/ul>\n<p>As a result of France\u2019s EGAlim Law and pressure to exercise corporate social responsibility (CSR), traceability is becoming a real sales argument. Labels and certifications \u2013 like Label Rouge, Organic, High Environmental Value, Agri-Ethique and Fair Trade \u2013 and goods made in France have emerged as hallmarks of product quality. They also provide an opportunity for chefs to tell their customers a story about their region and their engagement.<\/p>\n<ul>\n<li>Catering services, ordering and events<\/li>\n<\/ul>\n<p>Revenue from Christmas dinner is no longer limited to restaurants\u2019 formal dining rooms. Options like buffets, takeaway menus, catering orders and festive brunches are becoming<br \/>\nmore and more widespread. And so, distributors are adapting their product lines, with pre-portioned products, finger food, ready-to-plate solutions and more, all of them great ways to increase your sales opportunities.<\/p>\n<ul>\n<li>Digital technology and inspiration<\/li>\n<\/ul>\n<p>Digital solutions are becoming powerful points of leverage for distributors and restaurateurs. Between interactive catalogues, recipe suggestions, webinars and menu design apps, data and creativity can come together to facilitate purchases, inspire holiday menus and anticipate needs.<\/p>\n<h3>2. Bouncing back in the new year: Turning the holiday spike into a springboard for 2026<\/h3>\n<ul>\n<li>Objective<\/li>\n<\/ul>\n<p>Capitalise on Christmas dynamics in order to:<\/p>\n<ul>\n<li>maintain turnover in Q1<\/li>\n<li>retain professional clients<\/li>\n<li>intelligently move your inventory<\/li>\n<li>dig into the trends for 2026: wellness, plants, comfort and local food.<\/li>\n<\/ul>\n<h3>3. For distributors: Extend your strong holiday results<\/h3>\n<p>Distributors can turn the festive season into a driver of customer loyalty and innovation.<\/p>\n<ul>\n<li>Actions to leverage:<\/li>\n<\/ul>\n<ol>\n<li>\u201cTasty New Year\u201d campaigns (January\/February): Focus on comfort food, hot snacks, egg products and winter vegetables<\/li>\n<li>Use of holiday customer data: Follow up with clients who ordered premium products so you can offer them wintertime ranges (like a \u201cWinter Box\u201d or \u201cBrunch Selection\u201d)<\/li>\n<li>Intelligent sale of your inventory: Offer anti-waste solutions, inspirational menus or \u201cCreative Clearance\u201d collections<\/li>\n<li>Activities and training: Provide \u201c2026 Winter Trends\u201d workshops or webinars, plant- based recipes, brunch options and hot snack food Enhanced CSR: Issue communications about French value chains, fair trade and sustainable packaging.<\/li>\n<\/ol>\n<p><em>Objectives: Stay in touch, inspire and boost the perceived value of your festive products after the season comes to a close.<\/em><\/p>\n<h3>4. For chefs: Extend your creativity and customer loyalty<\/h3>\n<p>After the holidays, guests tend to look for lighter fare, comfort food and authenticity. In other words, this is the perfect time to refresh your menu without leaving the festive spirit behind.<\/p>\n<ul>\n<li>Actions for chefs:<\/li>\n<\/ul>\n<ol>\n<li>\u201cWinter Comfort\u201d menus: Serve soft-baked eggs, gratins, soups and root vegetables, which form a natural continuity with holiday ingredients<\/li>\n<li>Themed options and New Year\u2019s brunches: Offer menus with themes such as \u201cKeep Treating Yourself\u201d, \u201cLight New Year\u2019s\u201d or \u201cGourmet Detox\u201d<\/li>\n<li>Product provenance and sustainable value chains: Promote your ongoing CSR commitments (to fair trade, free range and local goods)<\/li>\n<li>Seasonal digital communications: Present behind-the-scenes stories, portraits of producers or a new winter menu with mouth-watering visuals<\/li>\n<li>Partnerships with distributors: Take advantage of suggested recipes, inspiration packs and management solutions to help you plan your orders in advance.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Trends, strategies and inspirations for distributors and chefs As the end of the year approaches, the biggest food service distributors \u2013 Sysco, Pomona, Metro, Transgourmet, Brake and the like \u2013 are unveiling their holiday catalogues for 2025. This period is a strategic time for annual turnover, with up to 20% of the year\u2019s sales recorded [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":12196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-12205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culinary-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christmas 2025 &amp; early 2026: How to transform the festive season into a springboard for growth - Cocotine<\/title>\n<meta name=\"description\" content=\"Christmas 2025 &amp; early 2026: How to transform the festive season into a springboard for growth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cocotine.com\/en\/blog\/culinary-trends\/christmas-2025-early-2026-how-to-transform-the-festive-season-into-a-springboard-for-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas 2025 &amp; early 2026: How to transform the festive season into a springboard for growth - Cocotine\" \/>\n<meta property=\"og:description\" content=\"Christmas 2025 &amp; early 2026: How to transform the festive season into a springboard for growth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cocotine.com\/en\/blog\/culinary-trends\/christmas-2025-early-2026-how-to-transform-the-festive-season-into-a-springboard-for-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Cocotine\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-02T08:26:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T10:38:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cocotine.com\/wp-content\/uploads\/2025\/11\/iStock-1761537213.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2469\" \/>\n\t<meta property=\"og:image:height\" content=\"1213\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cocotine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cocotine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cocotine.com\\\/en\\\/blog\\\/culinary-trends\\\/christmas-2025-early-2026-how-to-transform-the-festive-season-into-a-springboard-for-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cocotine.com\\\/en\\\/blog\\\/culinary-trends\\\/christmas-2025-early-2026-how-to-transform-the-festive-season-into-a-springboard-for-growth\\\/\"},\"author\":{\"name\":\"Cocotine\",\"@id\":\"https:\\\/\\\/www.cocotine.com\\\/en\\\/#\\\/schema\\\/person\\\/94411538295b2799925ff325bbfedb29\"},\"headline\":\"Christmas 2025 &#038; 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