{"id":6009,"date":"2021-09-03T11:09:40","date_gmt":"2021-09-03T09:09:40","guid":{"rendered":"https:\/\/www.cocotine.com\/?p=6009"},"modified":"2021-09-07T16:58:12","modified_gmt":"2021-09-07T14:58:12","slug":"the-egg-sector-back-to-basics","status":"publish","type":"post","link":"https:\/\/www.cocotine.com\/en\/blog\/market\/the-egg-sector-back-to-basics\/","title":{"rendered":"The egg sector: back to basics?"},"content":{"rendered":"<p>Combined with new and emerging diet trends, food technology lets food engineers and entrepreneurs give their imagination free rein while drawing on consumers\u2019 concerns to create products intended to meet those new needs. Eggs without chickens, powdered meals and cultured meat are just some examples. But why do these achievements fail to appeal?<\/p>\n<h2><strong>Awareness leading to new consumer habits<\/strong><\/h2>\n<p>There are several food innovation issues:<\/p>\n<ul>\n<li>Environment: it takes an estimated 13,500\u00a0litres of water to produce 1\u00a0kg of beef.<\/li>\n<li>Population: demographic growth and obesity epidemic.<\/li>\n<li>Ethics: concerns about animal suffering, farming workplace conditions, the concept of a \u2018fair price\u2019, etc.<\/li>\n<\/ul>\n<p>This context has led to the development of food innovations as well as a serious change in consumer habits, with a flow-on effect that impacts even the work of catering professionals. According to a CREDOC survey for France AgriMer, 19% of Europeans alternate between being omnivores and vegans. And 30% say they may become vegetarian. Regardless of their underlying motivation, this lifestyle choice affects the products provided by professionals, as they must adapt to it. Food technology has produced answers fail to meet consumer needs: eggs without chickens have been created yet struggle to be accepted. It seems that consumers\u2019 expectations lie elsewhere: farmers being valued and fairly paid, and hens being protected from battery farming.<\/p>\n<h2><strong>Which came first, the chicken or the egg? Or perhaps the farmer?<\/strong><\/h2>\n<p>Attempts to replace natural food with substitutes created in R&amp;D labs have not really found a market. However, significant effort has gone into them, as can be seen with Hampton Creek and its multimillion dollar consortiums resulting in the \u2018Just Scramble\u2019, \u2018Just Mayo\u2019 and \u2018Just Meat\u2019 products. While we know that the current market climate is favourable to this type of initiative (rise in alternative diets and concerns about animal welfare), it is clear that selection criteria are actually much more complex: they involve animal welfare as well as less objective criteria such as nostalgia for farms, and the need for authenticity and reassurance. To achieve this, each person must be involved and fully committed in order to maintain a certain ethic without obscuring those seemingly timeless criteria, both on shelves as well as in out of home catering situations.<\/p>\n<p>Cooperatives have been driving this approach, conveying the values of authenticity, transparency, freshness and ethics: the values behind our \u2018Proud to cooperate\u2019 approach!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combined with new and emerging diet trends, food technology lets food engineers and entrepreneurs give their imagination free rein while drawing on consumers\u2019 concerns to create products intended to meet those new needs. Eggs without chickens, powdered meals and cultured meat are just some examples. But why do these achievements fail to appeal? Awareness leading [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":5127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-6009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The egg sector: back to basics? - Cocotine<\/title>\n<meta name=\"description\" content=\"Combined with new and emerging diet trends, food technology lets food engineers and entrepreneurs give their imagination\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cocotine.com\/en\/blog\/market\/the-egg-sector-back-to-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The egg sector: back to basics? 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