{"id":6430,"date":"2021-11-29T14:00:07","date_gmt":"2021-11-29T13:00:07","guid":{"rendered":"https:\/\/www.cocotine.com\/?p=6430"},"modified":"2021-11-29T14:14:04","modified_gmt":"2021-11-29T13:14:04","slug":"restaurateurs-how-to-adapt-to-offer-meal-delivery-services","status":"publish","type":"post","link":"https:\/\/www.cocotine.com\/en\/blog\/market\/restaurateurs-how-to-adapt-to-offer-meal-delivery-services\/","title":{"rendered":"Restaurateurs: How to adapt to offer meal delivery services?"},"content":{"rendered":"

Restaurateurs, why should you adapt to offer meal deliveries and click & collect, and how?<\/span><\/h2>\n

Now that society is free from constraints relating to the supply, processing and storage of food, the time to eat is <\/span>literally<\/span><\/i> any time we want. The popularity of meal deliveries is undoubtedly the most striking manifestation of this new, more casual attitude toward meals, particularly in countries like France where the moment of sitting down to eat together is sacrosanct. While some restaurants have been receptive to this trend since at least the middle of the previous decade, others had to hurriedly adapt to survive the pandemic.<\/span><\/p>\n

Home deliveries and click & collect are turning the traditional restaurant business model on its ear<\/span><\/h2>\n

The food delivery market had previously struggled to get off the ground in France, by comparison to certain other European countries, most likely due to cultural reasons. There, Generation Z has long accounted for the largest proportion of home meal deliveries<\/span>.<\/span><\/p>\n

In the end though, France has fallen into step with the growth rate of the European market for home deliveries, at an average of 20-25% between 2015 and 2020. In other words, meal deliveries represented a thriving business well before the pandemic, although COVID really sped it up by several years, now reaching new target audiences, especially <\/span>families and adults 35 and over<\/span> on the consumer end and traditional and\/or <\/span>Michelin-starred<\/span> restaurants on the professional side. According to a study conducted by the Food Service Vision institute, deliveries could account for as much as 19% of total restaurant sales in France by 2024 (compared to around 7% in 2019).<\/span><\/p>\n

Home meal deliveries and click & collect (orders placed online and picked up on site) have allowed restaurants to lessen the impact of COVID on their businesses whilst positioning themselves on a vibrant growth market. These practices, which can logically be expected to persist in the \u201cnew normal\u201d, are pushing sit-down restaurants to revisit their existing business models in order to activate this additional source of revenue.<\/span><\/p>\n

Meal deliveries and click & collect: Platefuls of benefits for restaurants<\/span><\/h2>\n

The times are changing, but the economic system remains the same for any business: you have to adapt to consumer demand. Delivery and click & collect services are no longer much of a differentiating factor for restaurants. In fact, 25% of sit-down restaurants now offer those options. Although it\u2019s too late to be a pioneer in this area, restaurants can still expect multiple benefits from these different forms of takeaway, including:<\/span><\/p>\n